Where we are
Oct 26 → Mar 15NovDecJanFebMar
Competitor analysisOct 26 – Nov 9
Brand designNov 9 – Dec 1
Website designDec 1 – Jan 15
Coding & SEOJan 15 – Feb 15
Ads & creativeFeb 15 – Mar 15
From Elion
Auditing the 13 competitors and your current funnel, then 2 to 3 creative directions for you by Nov 9. Waiting on you: send your four Phase 1 inputs.
Deliverables
| Deliverable | Phase | Revisions | Due | Status |
|---|---|---|---|---|
| Positioning and creative direction | 1 | Unlimited | Nov 9 | In progress |
| Brand guide | 2 | 2 rounds | Dec 1 | Not started |
| Website designs | 3 | 2 rounds | Jan 15 | Not started |
| Relaunch on abcme.ai | 4 | Tested first | Feb 15 | Not started |
| Services agreement | — | — | Oct 26 | Signed |
Activity
LiveFirst payment received
$12,000 for invoice INV-27-1. Thank you.
Phase 1 started
Competitor analysis is under way, with a direction to agree on by Nov 9.
Agreement signed
Both sides signed the services agreement.
Approvals
Each phase ends with your sign-off. Feedback within 2 business days keeps the dates on track.
Positioning and creative directionEnd of Phase 1 · audience, core promise, price position, name, one direction · unlimited revisions
By Nov 9Brand guideEnd of Phase 2 · approved once the new brand passes the market test · 2 revision rounds
By Dec 1Website designsEnd of Phase 3 · desktop, mobile and clickable prototype · 2 revision rounds
By Jan 15RelaunchEnd of Phase 4 · tested on qa.abcme.ai before going live on abcme.ai
By Feb 15Services agreementSigned by both sides Oct 26
SignedPayments
Two payments by bank transfer. Ad spend is paid by you directly to TikTok and Instagram and isn't part of this fee.
Project fee
$18,000
All five phasesPaid
$12,000
Two thirds of the feeNext due
$6,000
December 1, 2026INV-27-1 · first paymentDue Oct 26 · $12,000
PaidINV-27-2 · second paymentDue Dec 1 · $6,000
UpcomingFiles & previews
What we need from you for this phase, and everything we make for you. Final work lives in your own Figma and code project.
Drop files here to send them to Elion
Brand assets, references, sample books, notes.
Brand assets, references, sample books, notes.
Needed from you · Phase 1
GA4 dataAccess to your Google Analytics so we can measure today's conversion
Known-issues listWhat you already know isn't working
Current brand assetsLogo, colours, fonts you use today
ReferencesBrands and books you like
From Elion
Competitor list13 competitors and their social links · shared sheet
Competitor and funnel auditArrives during Phase 1
ComingReport an issue
Something wrong in what we delivered? Tell us here and we'll fix it.
Our mistakes
Fixed free
Any mistake of ours in a deliverable is fixed at no extra cost.No issues reported yet.
Handoff
You own everything you approved once the project is paid in full. You can follow each step here.
Documents
Your agreement and invoices in one place.
Services agreement (signed)Signed by both sides Oct 26 · PDF
Exhibit A · scope and planPhases, inputs, tests and the way we work
Invoice INV-27-1$12,000 · paid
Invoice INV-27-2$6,000 · due Dec 1